Enlever Les Pubs Sur Samsung S8

By , Contributing Editor, Computerworld |

Virtually |

Not your average Android news — a diverse mix of advice, insight, and analysis with veteran Android journalist JR Raphael.

Samsung's real Milky way S8 claiming

Forget how Samsung's upcoming smartphone looks or what's inside. The biggest test has little to do with the device itself.

Shh...listen. Tin can you hear it? Ah, yes -- there it is: the familiar whooshing audio of breathless rumors and forceful leakage (seriously, shouldn't we get a doctor to look at that?). Funny how that always seems to fill the air this fourth dimension of twelvemonth, isn't it?

As usual, Samsung'due south latest Galaxy S telephone is the primary subject area of the mid-wintertime whooshing. But this year, the real question about the company's upcoming flagship isn't how the device will expect or what size/speed/girth [insert random piece of hardware here] it might possess.

Sure, those measurements might be what you're hearing near in the internet'due south nigh echo-filled chambers. Just for those of us focused on the big moving picture, they're non the most interesting or pressing piece of the puzzle.

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The real question to consider in 2017 is whether Samsung can manage to overcome its explosive new make trouble -- you know, the whole "Holy hell, Harry, our phones might catch burn!" affair. And while the infamous flaming phone was really the Galaxy Note 7, not the Galaxy S7, that'southward precisely the point: For about normal people, these devices are all ane and the same.

It's something I've been thinking about ever since the Note vii fire fiasco first, um, sparked headlines. And it doesn't have much squinting to encounter the evidence.

The earliest signs of the phenomenon caught my eye back in October, when "Sat Dark Live" made a casual quip about Samsung's ill-fated telephone. I couldn't help only notice that the show didn't refer to the device as the "Note 7" or even the "Annotation"; instead, it simply called the phone the "Samsung Galaxy 7." And no i blinked an eye.

Suffice it to say, that got me listening. And sure plenty, time and fourth dimension again, late-nighttime talk shows joked virtually the exploding Samsung phone without ever specifying (or correctly specifying) the actual model. Forget the fact that Samsung's brand was condign a too-good-to-laissez passer-up punchline; the bigger issue was the fact that much of the public didn't even know the divergence betwixt Samsung's product lines and thus started to run across them all as being fatally flawed.

The tendency wasn't limited to comedy programs, either: Scan through the seven zillion reports of airport announcements regarding the Note 7'due south flight ban, and you'll find it'due south pretty common to meet the prohibited telephone being referred to as the "Samsung Galaxy 7" or fifty-fifty simply vaguely the "Samsung Galaxy." (I've too seen plenty of reports of airport employees declaring the "Samsung Annotation S7" or even the "Galaxy S7" as the safety gamble, neither of which bodes much amend for Samsung.)

Now, could some of these reports be the result of random people mishearing or misremembering what was actually said? Of course. But that merely drives home the broader point: that, to many non-tech-obsessed consumers, a Galaxy telephone is a Galaxy phone. A Samsung is a Samsung. And in Samsung's current PR nightmare, that makes an already impossible-seeming situation even more daunting.

However much Samsung's epitome might accept suffered as a result of its Note 7 meltdown and the public-sensation campaign that followed, the fact that the visitor's diverse production lines are indistinguishable in the eyes of many is but going to make it worse -- because no matter how impressive the Milky way S8 may announced, tons of typical telephone-buyers volition see it merely equally "that telephone that defenseless fire a few months agone" (or perhaps "a rushed-out new model of that phone," which might actually be worse). Factor in the inevitable jokes that'll wing through the air every time the latest Galaxy comes upwardly for give-and-take, and Samsung'southward got a seriously volatile scenario on its easily.

At this point, the company'due south practically playing with fire. And if it manages to sally with but minimal impairment from the burns -- well, that'll be quite the feat.

Contributing Editor JR Raphael serves upwardly tasty morsels almost the human side of technology. Hungry for more? Join him on Twitter or sign upwardly for his weekly newsletter to go fresh tips and insight in your inbox every Friday.